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Hugo Chávez’s Color Coded “Revolutionary Reading Plan”

In Feature Articles by Emily Williams

By Emily Williams No friend to publishing (see our earlier coverage here) Venezuelan president Hugo Chávez has nevertheless started to implement his four-part color coded “Revolutionary Reading Plan.” Announced in May, the goal of the project as stated by the Venezuelan government, is “the democratization of books and reading, with a new conception of reading as a collective act under …

Bonus Material: How to Increase Word of Mouth by 29,900%

In Discussion by Siobhan O'Leary

By Siobhan O’Leary Liebestänze – Der Trailer BERLIN: Author Rainer Schmidt has taken the art of word of mouth to a whole new level. Instead of relying on a friends, family members and the staff of his publisher, Kiepenheuer & Witsch, to talk up his book, he took the concept literally and filmed 300 people in Germany — ranging from DJs …