Introducing Libranda: Spain’s Big Three Finalize Their Push into Ebooks

In Digital by Emily Williams

By Emily Williams The long-awaited e-book platform from Spain’s big three publishers now has a name. At a meeting with booksellers in Madrid on Tuesday, representatives of the new company announced it will be called Libranda, and will offer the biggest selection of e-books in Spanish and Catalán in the world. Libranda will act as a digital distributor with no …

Why is Spain So Slow to Launch E-books?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at how Spanish publishers Maeva and Random House Mondadori are approaching the mobile and e-book markets in Spain. While both are making progress in the mobile market, the e-book segment appears stalled in beta. The market for Spanish-language e-books has potential to be huge, as it encompasses both Spain and all of Mexico, Central …

Digital Case Study: The Mobile and E-book Market in Spain

In Guest Contributors, Resources by Emily Williams

By Emily Williams This is a continuation of our Digital Case Study of Spain. Yesterday we covered publishers’ online marketing strategies. You can read that article here. Spanish-language publishers have taken their time moving into the e-book market, but that is finally changing. Using two companies as examples — small independent publisher Maevea and Random House Mondadori — we take a …

Do Readers Care about Publishers’ Branding?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story we look at the digital marketing strategies of two Spanish publishers, Maeva and Random House Mondadori. In the article, Carmen Ospina, digital manager for RHM, discussed the launch of the publisher’s consumer portal, entitled, Me Gusta Leer [“I Like to Read”]. “We decided that [the publisher] brand really is not important for us,” she …

Grijalbo’s Liarás Seeks a ‘Coup de Coeur’

In Feature Articles by Emily Williams

By Emily Williams BARCELONA: Random House Mondadori’s Grijalbo imprint has been on a roll. Under the leadership of Barcelona-based editor-in-chief Ana Liarás, it has been producing homemade bestsellers such as Ildefonso Falcones’s historical epic The Cathedral of the Sea, which sold over 1 million copies in Spain and went on to become a bestseller in Italy and Germany. This year …