Publishing Intel from RAND Corporation

In Digital by Daniel Kalder

By Daniel Kalder SANTA MONICA: For over 60 years now the RAND Corporation has carried out research and analysis for governments, organizations, and institutions around the world. Famously, it was the work of Dr. Herman Kahn — a RAND employee –- that provided the seed for the military doctrine of Mutually Assured Destruction (Kahn was lampooned by Peter Sellers in …

Should Authors Drive Enhanced E-book Innovation?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story about RAND Corporation’s publishing program, RAND marketing director John Warren says, in reference to enhanced e-books: The author has the vision; the publisher has the marketing perspective. He goes on to say that the motivation for producing an enhanced e-book really starts with the author. Do you agree? Current publishing contracts may be …