Formerly featured on ‘Canada Reads’ and ‘Jeopardy,’ Mattea Roach is to host CBCbooks’ new ‘Bookends’ weekly literary discussion show.
Is Traditional Book Marketing Too Boring?
By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re …
Bye Bye Twitter, Hello Bubbly
By Erin L. Cox Just when you think you’ve mastered Twitter, there’s a new social media network that’s gaining ground, Bubbly. Started by the Silicon Valley and Singapore-based company, Bubble Motion — a global provider of mobile messaging and social media applications, Bubbly is said to act like Twitter, where you can follow your favorite voices using your cellphone. For book …