Is Traditional Book Marketing Too Boring?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re …

What Books and Radio Share: Great Content, Poor Economics

In What's the Buzz by Edward Nawotka

By Edward Nawotka “In polls, public radio is rated as the most trusted source of news in the nation. The audience for most of its programs dwarfs the number of subscribers to the The New York Times or The New Yorker, or the number of people who read even the biggest best sellers,” writes Bill McKibbon in the latest issue of the …

Bye Bye Twitter, Hello Bubbly

In What's the Buzz by Erin L. Cox

By Erin L. Cox Just when you think you’ve mastered Twitter, there’s a new social media network that’s gaining ground, Bubbly. Started by the Silicon Valley and Singapore-based company, Bubble Motion — a global provider of mobile messaging and social media applications, Bubbly is said to act like Twitter, where you can follow your favorite voices using your cellphone. For book …