Best of Publishing Perspectives 2010: Book Marketing

In Digital by Hannah Johnson

One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010: The Rise of the Author-Entrepreneur …

Best of 2010: Most Popular Articles

In English Language, Resources by Hannah Johnson

From now until the end of the year, we will run lists of our best articles from 2010. Today’s list includes crowd-pleasers, our most popular articles for the whole of 2010. Should I Tweet Read the article >> The Translation Gap: Why More Foreign Writers Aren’t Published in America Read the article >> Sebastian Junger, War Tourist Read the article …

Technical Difficulties Can Be Good

In Hannah's Perspective by Hannah Johnson

By Hannah Johnson As some of you may have noticed, our server went down today because we had too much traffic. As @babetteross said, “Well that’s both good news and bad news!” How true. As I waiting in the customer service “phone queue” for 45 minutes before finally talking to someone at our hosting service, it occurred to me that …

November Highlights from Publishing Perspectives

In Guest Contributors by Hannah Johnson

It’s Black Friday, the biggest shopping day of the year, when retailers (traditionally) hope to reach profitability and consumers stretch their credit cards to the breaking point. So, whether you’re out standing in line to take advantage of an “door buster” deal or have opted to stay at home and wait for Cyber Monday instead, here is a list of highlights from …

We’ve Passed 1K Fans on Facebook!

In What's the Buzz by Hannah Johnson

By Hannah Johnson We’ve reached a whole new level of social media, readers. Over 1,000 people “like” Publishing Perspectives on Facebook! Thank you to all our supporters, readers, Facebook “Likers” and Twitter followers for making Publishing Perspectives a lively place to learn about international and digital publishing. If you haven’t already, you can join Publishing Perspectives on Facebook, Twitter, LinkedIn …

New Resources at Publishing Perspectives

In News by Hannah Johnson

By Hannah Johnson We’ve got something new for our readers: a Resources section featuring articles from our archives that are most helpful and relevant to you. In this section, you will find the most popular and relevant articles from Publishing Perspectives, including statistics, industry analysis and trends in publishing. This is a great place to find an overview of the …

Publishing Perspectives Editor-in-Chief Ed Nawotka Interviewed

In Ed's Perspective by Edward Nawotka

By Edward Nawotka This past summer I spoke to Jason Allen-Ashlock of the Movable Type Literary Group for Galleycat’s “The Book Futurists” series of video interviews. I spoke about our mission here at PP (“Don’t repeat what everyone else is doing and be interesting.”) and shared my thoughts on the impact of digization on publishing (I use the words “exponential” …

When Will We Have E-book Bestseller Lists?

In Guest Contributors by Guest Contributor

Op-ed by Tim Coronel (This story originally appeared in the Publishing Perspectives show daily at the Frankfurt Book Fair on 8 October 2010. Download the complete show daily here or click on the image to view the online version.) For all the data we are collecting about the book industry, there is one crucial piece of the puzzle we don’t …

E-Books, Google Editions and Struggling Book Sales

In Digital by Erin L. Cox

By Erin L. Cox (This story originally appeared in the Publishing Perspectives show daily at the Frankfurt Book Fair on 7 October 2010. Download the complete show daily here or click on the image to view the online version.) Livres Hebdo, in partnership with Publishers Weekly, buchreport, and The Bookseller, hosted a panel yesterday titled “CEO Talk: The Global Ranking …

Our Evolving Publishing Vocabulary: Why Do We Use the Words We Do?

In Guest Contributors by Edward Nawotka

• The traditional vocabulary we’ve used to describe publishing is breaking down. We now have traditional publishers, digital first publishers, self-publishers, and quasi-professional vanity presses all vying for our attention. • When is it appropriate to use each term? What are the differences? Here, we at Publishing Perspectives will try to explain the words we use and why. Editorial by Edward Nawotka As …