The Ereader Market in China (And Its Unique Business Models)

In Global Trade Talk by Hannah Johnson

By Emma House Emma House attended the Shanghai Exclusive Publishers Trip organized by the Frankfurt Book Fair and Creative Publishing Consulting. There are around 40 to 50 hardware manufacturers of ebook readers here in China. Unlike the Western markets, the Chinese market is very hardware-driven. Content however is a different matter. Apart from the publishing houses who have developed their …