SURVEY: Have You Ever Bought A Book Because of Twitter?

In Discussion by Edward Nawotka

Evidence that Twitter and social media can sell books is largely anecdotal, so we want the facts. Take our survey! By Edward Nawotka, Editor-in-chief Scroll down to take the survey! Using social media to promote books, as discussed in today’s lead story, is less a novelty and more the norm. Naturally, the strategic application of twitter and social media can …

Is Traditional Book Marketing Too Boring?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re …

Advertise in our Frankfurt Book Fair Show Dailies

In News by Hannah Johnson

By Hannah Johnson Reserve Ad Space Today! Publishing Perspectives will again publish three full-color, large-format print editions the Frankfurt Book Fair this year on 6, 7 and 8 October. As the ONLY publication with distribution throughout the entire fairgrounds and at key hotels and venues, our show dailies are the single best way for you to be seen and heard …

Have Online Ads Led You to New Authors?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at a quiet advertising program offered by Goodreads.com which claims to have achieved good results. Have you ever tried a new author because of an online ad? If so, what was it that made you click on it? And do you find non-book related ads distracting or otherwise inappropriate on literary Web sites? …

Digital Case Study: Can Goodreads Ads Help Unknown Authors Find an Audience?

In English Language by Karen Holt

By Karen Holt Goodreads.com, where authors use social networking to connect with fans and attract new readers, has quietly been building a program that lets writers and publishers pay to kickstart interest in their titles among the site’s 3.4 million book-loving members. Appearing under the label, “Sponsored Books,” the pay-per-click ads typically include a brief description of a title and …

What Booksellers Want

In Global Trade Talk by Helen Gregg

By Helen Gregg On Thursday in New York City, a panel of three independent booksellers told a room full of marketers and publicists that free pizza will get teens to read (and buy) a book, that promotional posters and bookmarks are mostly just clutter, and why they aren’t selling e-books in their stores. The event, called “What Booksellers Want,” was …