Nicholas Sparks, US Bestsellers Help Novo Conceito Race to the Front of Brazilian Publishing

In Growth Markets by Maria Fernanda Rodrigues

Former motorcycle racer Fernando Baracchini only started publishing trade books in 2007, but his publishing house dominates Brazil’s bestseller lists with an array of translated imports. By Maria Fernanda Rodrigues At first, Fernando Baracchini didn’t seem destined for a career in publishing. Though he grew up as scion to the Ribeirão Preto-based book chain Paraler, instead of helping his mother …