Bookish Guide to SXSW

In Hannah's Perspective by Hannah Johnson

By Hannah Johnson I love to recount the story of how Penguin tried to host a panel at the 2009 South by Southwest Interactive conference (SXSW) and how the audience ate the panelists alive with snark via Twitter and accusations about unfair gatekeeping practices (read about it here, here and here). Afterwards, one of the panelists explained the audience-speaker clash …

In the Age of E-books, Does the Cheap Paperback Have a Future?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story discusses Penguin’s 75th anniversary campaign in Australia, New Zealand and India which has seen the company reissue backlist titles from their line at the low price of AU$9.95. The result has been sales that have exceeded more than 250,000 copies in their first three months — a phenomenal sales pace. The series has proved …

Is Penguin Trying to Rewrite History?

In English Language by Andrew Wilkins

By Andrew Wilkins The Popular Penguins follow Allen Lane’s ethos of making great writing affordable and available to everybody — now you can own a piece of the Penguin story. — marketing blurb from Penguin Web site If I have seen further it is by standing on the shoulders of giants. — Sir Isaac Newton MELBOURNE: You may have heard …

Bonus Material: Penguin Brings Its Classics to Brazil

In Discussion by Edward Nawotka

By Edward Nawotka Brazilian book publishing is full of surprises –- one of them being that many classics of Western literature have never been translated into Portuguese. Stephen Morrison, Associate Publisher and Editor-in-Chief of Penguin Books in the United States saw the opportunity to bring his company’s long line of classics to this emerging market and last month penned a …

By Turning Authors into Speakers, Publishers Profit, Even in Recession

In Feature Articles by Karen Holt

By Karen Holt NEW YORK: US publishers’ in-house speakers bureaus, essentially nonexistent just five years ago, are turning out to be surprisingly recession-resilient — one of the few upbeat notes in this overall gloomy time for the book industry. Publishers are splitting appearance fees of between $5,000 and $20,000 (sometimes more) with their authors, representing a welcome source of found …

An American Eyes New African Lit

In Feature Articles by Edward Nawotka

By Edward Nawotka On the face of it, Rob Spillman is an unlikely candidate to be editor of Gods and Soldiers: The Penguin Anthology of Contemporary African Writing. He is, after all, a white guy from Brooklyn. “A few years ago I published an international issue of Tin House, the literary journal I edit,” says Spillman. “For six months I …