CES 2011: Video Interview with OverDrive’s David Burleigh

In What's the Buzz by Hannah Johnson

By Hannah Johnson “It’s not so much about the content here . . . it’s more about manufacturers, retailers, traditional booksellers, non-traditional booksellers, anyone who wants to get into the bookselling business,” said David Burleigh, Director of Marketing for OverDrive, of the Consumer Electronics Show. However, media companies played a bigger role at CES this year. In fact, Burleigh said, …