A streaming B2C marketing program, ‘Oriental Selection’ seems to be behind a big jump in June’s nonfiction charts.
China’s Market Growth Rate This Year: Down 13.8 Percent
With COVID-19 outbreaks and tough lockdowns, China’s January-to-June book market growth rate fell back, all sales channels impacted.
China Bestsellers in May: Emotion and Promotion
Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
China Bestsellers in April: Waiting for New ‘Online Lit’
Nonfiction showed some strength, online literature was less buoyant in fiction, and Ultraman held his lead in China’s bestsellers in April.
China’s March Bestsellers: New Gathering of Old Favorites
The late start to primary and secondary schools in parts of China meant fewer class reading lists than usual influencing the charts.
China Bestsellers: Film and TV Support Fiction in February
Three significant books on China’s bestselling fiction lists early in the lunar new year are buoyed by film and television.
China Bestsellers in January: Reading Lists and Romance
Driven by winter-break extracurricular reading lists, China’s charts see familiar classics in fiction, humorous history titles in nonfiction.
The Lunar New Year: China’s Book Market in 2021
In China, 2021 was a ‘grim’ year for physical bookstores, and online book sales also leveled off, according to research from Beijing OpenBook.
China Bestsellers in December: ‘The Charm of History’
Avidly read history-and-humor series continued their hold on the nonfiction book consumer base in China at the end of 2021.
Translated Titles and Foreign Rights Buying in China, First Half of 2021
A new Beijing Open Book Report looks at what kinds of books Chinese editors are buying from abroad and sales of translated titles in China.