Writerly craft, online serialization, television appearances, and studies of loneliness propelled titles onto the September bestseller lists in China.
New Oriental’s e-commerce ‘live streaming’ product pitches in China are credited with moving books onto the bestseller charts.
That reading list your teacher sent you home with can do great things for sales of several ‘great classics’ in a hot July in China.
A streaming B2C marketing program, ‘Oriental Selection’ seems to be behind a big jump in June’s nonfiction charts.
With COVID-19 outbreaks and tough lockdowns, China’s January-to-June book market growth rate fell back, all sales channels impacted.
Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
Nonfiction showed some strength, online literature was less buoyant in fiction, and Ultraman held his lead in China’s bestsellers in April.
The late start to primary and secondary schools in parts of China meant fewer class reading lists than usual influencing the charts.
Three significant books on China’s bestselling fiction lists early in the lunar new year are buoyed by film and television.
Driven by winter-break extracurricular reading lists, China’s charts see familiar classics in fiction, humorous history titles in nonfiction.