Creating Free Content to Sell More Content: A Good Idea or Not?

In Digital by Hannah Johnson

By Hannah Johnson At the Mediabistro eBook Summit, held yesterday in New York City, book marketing dominated the morning sessions. But nobody was talking about print advertising or book tours. Instead, well-trodden topics like social media, online audience building and reader demographics were discussed in light of the growing e-book sales in the United States. As an e-book publisher, Brendan …

A Crossroads at the LA Times Book Festival

In Erin's Perspective by Erin L. Cox

By Erin L. Cox Last weekend, the Los Angeles Times put on their annual Book Festival on the campus of UCLA.  Always a great collection of writers and readers, this year’s Festival did not disappoint.  For coverage, you can check out C-SPAN, which broadcast live from the Festival.  Or, via Twitter at #LATFOB Two panels really stood out for me because …