Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
Industry Notes: Jon Fine Leaving Open Road; Baker & Taylor’s Devasar Leads Publishers
After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Baker & Taylor’s Nitasha Devasar helms the publishers association’s executive committee.
Open Road Launches New Book Club With Fab Over Fifty
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
Industry Notes: PBS’ ‘Great American Read’ Opens; Ingram Partners With Open Road’s ‘Ignition’ Marketing
The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.
Open Road Acquires US Graham Greene Ebook Rights; Unicorn Announces Ali Cavanaugh Book
Open Road announces its acquisition of US ebook rights to iconic British journalist-novelist Graham Greene, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective.
Industry Notes: Unicorn Acquires Kershisnik Retrospective; Open Road Reports Record Revenue
UK-based Unicorn announces a new retrospective on American artist Brian Kershisnik; and US-based Open Road Media announces banner revenues in 2017 driven by its new ‘Ignition’ marketing offer.
Industry Notes: Scotland Answers Iceland’s ‘Book Flood’; Open Road’s Third-Quarter Growth
Scotland builds on Iceland’s annual book-giving tradition with #ScotBookFlood, and Open Road Media cites strong growth through its marketing services.
Open Road Launches Open Road Ignition, Marketing Services Group
This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition.
Industry Notes: Denmark’s Hay Festival Aarhus; Jon Fine Named to Open Road
The Hay Festival opens its first event dedicated to young readers’ work in Denmark. And in New York, Jon Fine is named publisher at Open Road Integrated Media.
New Life for Backlist: Open Road’s Dunkirk ‘Miracle’ Marketing Victory
As Hollywood went into high gear for Christopher Nolan’s new film, so did Open Road Integrated Media for Walter Lord’s 1982 book on Dunkirk.
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