The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.
Open Road’s ‘Activation’: Marketing for the Frontlist
A new use of its core ‘Ignition’ marketing, Open Road’s ‘Activation’ approach allows publishers to mix various D2C components.
Open Road’s New CEO on 2021: ‘We Found Ways To Grow’
‘As if we’ve built a fountain of youth for backlisted titles,’ David Steinberger writes in his appraisal of Open Road’s past year.
In New York: Open Road’s Acquisition Investors Include Steinberger, Entrekin
Originally founded in 2009 by Jane Friedman, Open Road enters a new chapter under the ownership of an investment group, with David Steinberger coming in as CEO.
Wiley Acquires J&J Editorial; Open Road Revenue Is Up 22 Percent
US industry notes: Wiley acquires peer-review specialist J&J Editorial, and Open Road announces first-half revenue gains in 2021.
US-Based Open Road Acquires UK Publisher Bloodhound Books
The co-directors of the Cambridge-based ebook publisher are to stay with the company as Open Road buys it.
Open Road Integrated Media Reports 23.3 Percent Growth in 2019
The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
At Toronto Film Fest, Open Road and levelFILM Announce ‘Lineup’ Deal
In a first for the divisions of Open Road’s Ignition marketing program, its true-crime newsletter and site has a screen development deal.
Open Road Media Cites Growth in 2018, Adds New Consumer Outreach
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
Industry Notes: Jon Fine Leaving Open Road; Taylor & Francis’ Devasar Leads Publishers
After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Taylor & Francis’ Nitasha Devasar helms the publishers association’s executive committee.