A UK-US deal, the Open Road-owned Bloodhound in the UK is to see Dreamscape produce at five audiobooks from its list monthly.
David Steinberger will lead the 74th National Book Awards again, and is a key speaker in January’s NYU Advanced Publishing Institute.
The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.
The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.
A new use of its core ‘Ignition’ marketing, Open Road’s ‘Activation’ approach allows publishers to mix various D2C components.
‘As if we’ve built a fountain of youth for backlisted titles,’ David Steinberger writes in his appraisal of Open Road’s past year.
Originally founded in 2009 by Jane Friedman, Open Road enters a new chapter under the ownership of an investment group, with David Steinberger coming in as CEO.
US industry notes: Wiley acquires peer-review specialist J&J Editorial, and Open Road announces first-half revenue gains in 2021.
The co-directors of the Cambridge-based ebook publisher are to stay with the company as Open Road buys it.
The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.