The co-directors of the Cambridge-based ebook publisher are to stay with the company as Open Road buys it.
The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
In a first for the divisions of Open Road’s Ignition marketing program, its true-crime newsletter and site has a screen development deal.
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Taylor & Francis’ Nitasha Devasar helms the publishers association’s executive committee.
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.
Open Road announces its acquisition of US ebook rights to iconic British journalist-novelist Graham Greene, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective.
UK-based Unicorn announces a new retrospective on American artist Brian Kershisnik; and US-based Open Road Media announces banner revenues in 2017 driven by its new ‘Ignition’ marketing offer.
Scotland builds on Iceland’s annual book-giving tradition with #ScotBookFlood, and Open Road Media cites strong growth through its marketing services.
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