The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
In a first for the divisions of Open Road’s Ignition marketing program, its true-crime newsletter and site has a screen development deal.
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Taylor & Francis’ Nitasha Devasar helms the publishers association’s executive committee.
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.
Open Road announces its acquisition of US ebook rights to iconic British journalist-novelist Graham Greene, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective.
UK-based Unicorn announces a new retrospective on American artist Brian Kershisnik; and US-based Open Road Media announces banner revenues in 2017 driven by its new ‘Ignition’ marketing offer.
Scotland builds on Iceland’s annual book-giving tradition with #ScotBookFlood, and Open Road Media cites strong growth through its marketing services.
This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition.
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