Amazon.de Remains Germany’s Top Online Retailer

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary A survey of the 1,000 largest German online retailers conducted by the EHI Retail Institute reveals that the ten largest are responsible 25% of overall online sales Germany and the top 100 are responsible for two-thirds of sales. In comparison, according to buchreport’s recent analysis of the 50 largest German book retailers, the top 10 brick and …

Half of Bookstore Purchases are Impromptu

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary Those who buy books online shop differently from those who go to the bookstore, according to a survey conducted by Germany’s GfK market research group and reported in the Boersenblatt. For one thing, 70% of book orders placed on Amazon.de are planned ahead of time. Impulse buys are much more common in brick and mortar stores. GfK …

Two of Five Germans Bought Books Online in ’09

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary The Arbeitsgemeinschaft Online Forschung (AGOF)—the Online Research Study Group—reports that 39.6% of German Internet users have bought books online in the past year. That number is up 2.4% over last year’s results and makes books the most-purchased product online, directly ahead of tickets to events (33.3%) and music (25.2%). As reported in the Boersenblatt, those in the …

German Buch News: Online Book Buyers Up; Thalia/Spiegel Writing Contest

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary The Arbeitsgemeinschaft Online Forschung (AGOF) [Working Group for Online Media Research] — a coalition of the leading online marketers in Germany — has released its latest figures on Internet use in Germany. According to the Boersenblatt, this year the percentage of shoppers who bought books online increased from 36.8% to 38.5%. In addition, 56.3% of the 103,370 people polled had searched …