The Russian market’s book publishing sector has been designated by the state as eligible for special financial support during the pandemic.
Even as many parts of Europe have seen an easing of VAT rates on digital reading, Moscow is planning to raise its tax rate on books.
The share of online sales of books could be as high as 35 percent in the Russian market within five years, according to one executive.
Touting 7-percent growth in the first half of the year, Eksmo’s new general director, Evgeny Kapyev, is bringing a bigger stand to Frankfurter Buchmesse and a new list of Russian nonfiction and children’s books for sale in October.
As sales of nonfiction books increase in Russia, the country’s largest publisher, Eksmo-AST, opens a new nonfiction imprint, Bombora, to meet this demand.