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BookExpo Opens With Data for the Industry and a Focus on Consumers

In Feature Articles by Porter AndersonJune 1, 2017

As BookExpo’s conference programming looks at the new centricity of consumer data, ReedPOP hits ‘reset’ on mission priorities and approach.

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Industry Changes: Nielsen Book’s US Services Sold to NPD Group

In News by Porter AndersonJanuary 20, 2017

Market research firm NPD has acquired the US-based services of Nielsen Book, adding book data to its point-of-sale tracking across more than 20 industries.

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