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Our Coverage of Research from NPD

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NPD’s November US Market Review: Sales Grew 7.7 Percent

In News by Porter AndersonDecember 7, 2020

‘After a wobble during election week,’ says NPD’s Kristen McLean, US book sales have ramped up into the holiday season.

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NPD: One in Four Books Is Purchased in the USA During the Holidays

In News by Porter AndersonNovember 23, 2020

The week of November 14 kicks off holiday shopping in the US. NPD reports the highest week of book sales so far this year.

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NPD Books: US October Sales up 7.1 Percent Over 2019: ‘A Healthy Month’

In Feature Articles by Porter AndersonNovember 10, 2020

The United States market is on track for ‘one of the highest volume years for US trade book sales in NPD BookScan history.’

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As the Vote Nears: High Season for US Political Books

In Feature Articles by Porter AndersonOctober 26, 2020

The clamor on the United States market in political books is reaching a pre-election crescendo this week. NPD sees a a record for the genre.

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NPD BookScan: US Market sees 6.4 Percent Growth Through Third Quarter

In Feature Articles by Porter AndersonOctober 20, 2020

In the US, biography and memoir ebooks sold more than 3 million units in the second quarter of 2020, up 59 percent over Q1.

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UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist

In News by Porter AndersonSeptember 23, 2020

Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to ‘stand the test of time.’

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NPD Book Cites a ‘Switching of Gears’ in the US Market

In Feature Articles by Porter AndersonSeptember 23, 2020

The week ending September 12, Kristen McLean writes, was the first in 2020 in which ‘every book on the Top 10 list was a frontlist title.’

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US Market Update: Continued Growth, 5.6 Percent Up in Units

In News by Porter AndersonSeptember 1, 2020

Nonfiction continues strong in the American market amid the traditional August slowdown, and ahead of a release-heavy autumn.

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Trade-Published Romance Sees a Coronavirus Boost in the States

In Feature Articles by Porter AndersonAugust 20, 2020

Unit sales of romance ebooks ‘increased 17 percentage points from January through May 2020’ in the US market, NPD Books reports.

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US Industry: NPD and StatShot Reports Show Pandemic Summer Progress

In Feature Articles by Porter AndersonAugust 18, 2020

In the AAP’s StatShot for June and NPD’s report on the first week of August, US book sales show resilience during the coronavirus pandemic.

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