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Our Coverage of Research from NPD

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Circana’s May Report: US Book Sales Down 1.5 Million Units from April

In News by Porter AndersonJune 7, 2023Leave a Comment

Both adult fiction and adult nonfiction book sales grew in May, Circana BookScan reports, despite an overall decline across the US book market.

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US Market: A Mother’s Day Bump That ‘Didn’t Materialize’

In News by Porter AndersonMay 26, 2023Leave a Comment

The Circana Books Media Report for the week ending May 13 discusses ‘some complicated drivers’ behind US book sales this Mother’s Day.

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US Market in April: Down 2 Percent in Print Unit Sales

In News by Porter AndersonMay 9, 2023Leave a Comment

The month of April in the States, per Circana data tracking, saw only 11 ‘designated market areas’ in truth growth this spring.

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Post-Easter US Print Sales Up 5 Percent in Late April

In News by Porter AndersonMay 2, 2023Leave a Comment

In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market.

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Circana (NPD): US Market Tracks Closely to 2022 Into March

In News by Porter AndersonMarch 13, 2023

The consumer research company formerly known as NPD has become ‘Circana’ – and spots a political book on a fast rise.

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NPD Books: Comics and Graphic Novels Slowing in the States

In News by Porter AndersonFebruary 22, 2023

In 2023’s first six weeks, the total US comics and graphic novels market is down 13 percent against 2022’s figures, per NPD’s Kristen McLean.

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NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

In News by Porter AndersonFebruary 7, 2023

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction.

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US Bestsellers and Book Sales in 2022: Second-Highest at NPD

In News by Porter AndersonJanuary 10, 2023

NPD Bookscan reports US print book sales rose 12 percent and has published a list of the top print bestsellers in 2022.

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NPD Books: US Market Underperforming in the Holidays

In Feature Articles by Porter AndersonDecember 6, 2022

The United States’ book market ‘finished November at 6 percent below 2021,’ NPD Books’ Kristen McLean reports.

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NPD BookScan: The US Market, Early 2022 Holidays

In Feature Articles by Porter AndersonNovember 7, 2022

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD’s BookScan data.

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