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Our Coverage of Research from NPD

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Circana (NPD): US Market Tracks Closely to 2022 Into March

In News by Porter AndersonMarch 13, 2023Leave a Comment

The consumer research company formerly known as NPD has become ‘Circana’ – and spots a political book on a fast rise.

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NPD Books: Comics and Graphic Novels Slowing in the States

In News by Porter AndersonFebruary 22, 2023Leave a Comment

In 2023’s first six weeks, the total US comics and graphic novels market is down 13 percent against 2022’s figures, per NPD’s Kristen McLean.

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NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

In News by Porter AndersonFebruary 7, 2023Leave a Comment

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction.

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US Bestsellers and Book Sales in 2022: Second-Highest at NPD

In News by Porter AndersonJanuary 10, 2023Leave a Comment

NPD Bookscan reports US print book sales rose 12 percent and has published a list of the top print bestsellers in 2022.

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NPD Books: US Market Underperforming in the Holidays

In Feature Articles by Porter AndersonDecember 6, 2022Leave a Comment

The United States’ book market ‘finished November at 6 percent below 2021,’ NPD Books’ Kristen McLean reports.

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NPD BookScan: The US Market, Early 2022 Holidays

In Feature Articles by Porter AndersonNovember 7, 2022Leave a Comment

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD’s BookScan data.

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NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

In News by Porter AndersonSeptember 12, 2022

At NPD Bookscan, Kristen McLean sees the US book market ‘bucking uncertainty’ with strong August sales and year-end predictions.

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NPD BookScan: US Market Steady, Weekly Print Volume Up 2 Percent

In News by Porter AndersonAugust 29, 2022

The US market, heading to summer’s end, is stable in print sales, at 457 million units year-to-date, in NPD BookScan’s report.

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Rights Edition: NPD on Netflix and Nostalgia, Licensing for ‘Dungeons & Dragons’

In News by Porter AndersonAugust 12, 2022

With sales of US$14.9 million based on MSRP, NPD sees ‘Dungeons & Dragons’ buoyed by Netflix’s ‘Stranger Things.’

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NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date

In News by Porter AndersonAugust 10, 2022

In a ‘steady’ market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses.

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