The week of November 14 kicks off holiday shopping in the US. NPD reports the highest week of book sales so far this year.
The United States market is on track for ‘one of the highest volume years for US trade book sales in NPD BookScan history.’
The clamor on the United States market in political books is reaching a pre-election crescendo this week. NPD sees a a record for the genre.
In the US, biography and memoir ebooks sold more than 3 million units in the second quarter of 2020, up 59 percent over Q1.
The week ending September 12, Kristen McLean writes, was the first in 2020 in which ‘every book on the Top 10 list was a frontlist title.’
Nonfiction continues strong in the American market amid the traditional August slowdown, and ahead of a release-heavy autumn.
Unit sales of romance ebooks ‘increased 17 percentage points from January through May 2020’ in the US market, NPD Books reports.
The US book trade continues an upward trend in unit sales over some 15 weeks, says NPD’s Kristen McLean, especially good ‘for the dog days of summer.’
Following Monday’s Q2 report, NPD PubTrack Digital data shows a big jump in ebook unit sales when April’s lockdowns were ordered–children’s fiction jumped 78 percent that month.
Politically related biography and memoir gained, and children’s print gained 12 percent over the second quarter of 2019 in unit sales.