The month of April in the States, per Circana data tracking, saw only 11 ‘designated market areas’ in truth growth this spring.
In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market.
The consumer research company formerly known as NPD has become ‘Circana’ – and spots a political book on a fast rise.
In 2023’s first six weeks, the total US comics and graphic novels market is down 13 percent against 2022’s figures, per NPD’s Kristen McLean.
US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction.
NPD Bookscan reports US print book sales rose 12 percent and has published a list of the top print bestsellers in 2022.
The United States’ book market ‘finished November at 6 percent below 2021,’ NPD Books’ Kristen McLean reports.
In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD’s BookScan data.
At NPD Bookscan, Kristen McLean sees the US book market ‘bucking uncertainty’ with strong August sales and year-end predictions.
The US market, heading to summer’s end, is stable in print sales, at 457 million units year-to-date, in NPD BookScan’s report.