NPD’s Kristen McLean says the trend’s data appears to reveal ‘a generational shift’ in attitudes in the marketplace.
Productions are underway, expanding the Dr. Seuss Enterprises partnership with Netflix for new animated projects for a preschool audience.
Holiday print sales in children’s books helped the US market gain 3 percent in the week ending April 16.
‘Overall, the US book market is turning in a very strong performance by historic norms,’ says NPD BookScan’s Kristen McLean.
The opportunity to consider strong sales performance vs. actual reading habits is offered by recent Gallup findings in the States.
Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category.
Year-to-date book sales in the US are looking likely to converge with that of 2020 at 8 percent growth, reports Kristen McLean at NPD Books.
There may be clues in the metadata behind an apparent yearlong downturn in US thriller and suspense sales, even as women authors rise in the category.
The US market is ‘currently 57.2 million units head of 2020, and 83.0 million units ahead of 2019,’ says NPD Books’ Kristen McLean.
Juvenile nonfiction in the American market ran 23-percent higher in 2020 than in 2019, says NPD’s Kristen McLean in a look at the sector.