Year’s End: An already exceptionally busy year for nonfiction gets even hotter as US adult nonfiction print sales move 257 million units.
‘After a wobble during election week,’ says NPD’s Kristen McLean, US book sales have ramped up into the holiday season.
The week of November 14 kicks off holiday shopping in the US. NPD reports the highest week of book sales so far this year.
The United States market is on track for ‘one of the highest volume years for US trade book sales in NPD BookScan history.’
In the US, biography and memoir ebooks sold more than 3 million units in the second quarter of 2020, up 59 percent over Q1.
The week ending September 12, Kristen McLean writes, was the first in 2020 in which ‘every book on the Top 10 list was a frontlist title.’
Nonfiction continues strong in the American market amid the traditional August slowdown, and ahead of a release-heavy autumn.
The publication of Brian Stelter’s examination of Donald Trump and Fox News opens a new season of election-season titles.
Unit sales of romance ebooks ‘increased 17 percentage points from January through May 2020’ in the US market, NPD Books reports.