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Our Coverage of Research from NPD Books

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China Bestsellers: TikTok Helps Boost Michaelides’ ‘Silent Patient’

In Feature Articles by Porter AndersonJune 23, 2021

Recommendations on TikTok and other media push Alex Michaelides’ bestselling debut onto the charts in China in May.

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NPD Books: US Sales of Social Justice and Race Books Soar in 2021

In Feature Articles by Porter AndersonJune 22, 2021

In the first five months of 2021, books on race and social justice sold 700,000 more units than in the same part of 2020.

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US First-Quarter 2021 Print Book Sales Grew 29 Percent

In Feature Articles by Porter AndersonApril 19, 2021

Strong book sales continue in Q1 of 2021, with print sales up 29 percent in the US. And in 2020, ebook sales increased by 17 percent.

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Publishing in Seussville: When Children’s Books Are Politicized

In Feature Articles by Porter AndersonMarch 16, 2021

Oh, the book sales they’ll drive! After six Dr. Seuss books are discontinued, NPD looks at the latest US book sales data for insights.

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Reflections on the 2020 American Market in Sales and Deals

In Feature Articles by Porter AndersonJanuary 15, 2021

In what NPD’s Kristen McLean calls ‘a remarkable year’ for US book sales, Publishers Lunch reports a decline in 2020 of translation rights deals.

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NPD: 2020 Was the US’ Bestselling Year for Print in a Decade

In News by Porter AndersonJanuary 7, 2021

One-third of 2020 growth in US print book sales was driven by juvenile fiction, NPD BookScan reports, with overall sales of 751 million units.

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Obama’s ‘A Promised Land’ Breaks NPD BookScan’s Nonfiction Records

In Feature Articles by Porter AndersonDecember 10, 2020

Year’s End: An already exceptionally busy year for nonfiction gets even hotter as US adult nonfiction print sales move 257 million units.

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NPD’s November US Market Review: Sales Grew 7.7 Percent

In News by Porter AndersonDecember 7, 2020

‘After a wobble during election week,’ says NPD’s Kristen McLean, US book sales have ramped up into the holiday season.

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NPD: One in Four Books Is Purchased in the USA During the Holidays

In News by Porter AndersonNovember 23, 2020

The week of November 14 kicks off holiday shopping in the US. NPD reports the highest week of book sales so far this year.

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NPD Books: US October Sales up 7.1 Percent Over 2019: ‘A Healthy Month’

In Feature Articles by Porter AndersonNovember 10, 2020

The United States market is on track for ‘one of the highest volume years for US trade book sales in NPD BookScan history.’

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