Both adult fiction and adult nonfiction book sales grew in May, Circana BookScan reports, despite an overall decline across the US book market.
The Circana Books Media Report for the week ending May 13 discusses ‘some complicated drivers’ behind US book sales this Mother’s Day.
The month of April in the States, per Circana data tracking, saw only 11 ‘designated market areas’ in truth growth this spring.
In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market.
The consumer research company formerly known as NPD has become ‘Circana’ – and spots a political book on a fast rise.
Holiday print sales in children’s books helped the US market gain 3 percent in the week ending April 16.
‘Overall, the US book market is turning in a very strong performance by historic norms,’ says NPD BookScan’s Kristen McLean.
Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category.
Year-to-date book sales in the US are looking likely to converge with that of 2020 at 8 percent growth, reports Kristen McLean at NPD Books.
There may be clues in the metadata behind an apparent yearlong downturn in US thriller and suspense sales, even as women authors rise in the category.