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Our Coverage of Research from NPD Books

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Circana’s May Report: US Book Sales Down 1.5 Million Units from April

In News by Porter AndersonJune 7, 2023Leave a Comment

Both adult fiction and adult nonfiction book sales grew in May, Circana BookScan reports, despite an overall decline across the US book market.

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US Market: A Mother’s Day Bump That ‘Didn’t Materialize’

In News by Porter AndersonMay 26, 2023

The Circana Books Media Report for the week ending May 13 discusses ‘some complicated drivers’ behind US book sales this Mother’s Day.

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US Market in April: Down 2 Percent in Print Unit Sales

In News by Porter AndersonMay 9, 2023

The month of April in the States, per Circana data tracking, saw only 11 ‘designated market areas’ in truth growth this spring.

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Post-Easter US Print Sales Up 5 Percent in Late April

In News by Porter AndersonMay 2, 2023

In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market.

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Circana (NPD): US Market Tracks Closely to 2022 Into March

In News by Porter AndersonMarch 13, 2023

The consumer research company formerly known as NPD has become ‘Circana’ – and spots a political book on a fast rise.

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An Easter Surprise in the States: 30 Million More Books Sold Than in 2019

In News by Porter AndersonApril 25, 2022

Holiday print sales in children’s books helped the US market gain 3 percent in the week ending April 16.

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US Book Market: NPD BookScan’s Viewpoint on Q1 Book Sales

In News by Porter AndersonApril 15, 2022

‘Overall, the US book market is turning in a very strong performance by historic norms,’ says NPD BookScan’s Kristen McLean.

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NPD BookScan: US 2021 Market Unit Volume Up 9 Percent

In Feature Articles by Porter AndersonJanuary 10, 2022

Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category.

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NPD Projects US Print Book Unit Sales 17 Percent Above 2019

In News by Porter AndersonDecember 13, 2021

Year-to-date book sales in the US are looking likely to converge with that of 2020 at 8 percent growth, reports Kristen McLean at NPD Books.

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NPD BookScan: Mystery Solved on US Thriller Sales’ Lag?

In News by Porter AndersonSeptember 1, 2021

There may be clues in the metadata behind an apparent yearlong downturn in US thriller and suspense sales, even as women authors rise in the category.

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