Can a Publisher Have More Success with a Small List?

In Discussion by Edward Nawotka

In today’s saturated book market, is less more? By Edward Nawotka In today’s feature story Fernand Baracchini, publisher of Brazil’s Novo Conceito, says “I really don’t understand the current [publishing business] model that says that you have to publish 10 books to have one hit.” His company, which has only been publishing trade titles for four years, currently dominates the …

Nicholas Sparks, US Bestsellers Help Novo Conceito Race to the Front of Brazilian Publishing

In Growth Markets by Maria Fernanda Rodrigues

Former motorcycle racer Fernando Baracchini only started publishing trade books in 2007, but his publishing house dominates Brazil’s bestseller lists with an array of translated imports. By Maria Fernanda Rodrigues At first, Fernando Baracchini didn’t seem destined for a career in publishing. Though he grew up as scion to the Ribeirão Preto-based book chain Paraler, instead of helping his mother …