In a look at how consumer research can focus on a given demographic, Nielsen Book’s Jo Henry reveals signs that boys aged 9 to 12 may be reading more.
Industry Changes: Nielsen Book’s US Services Sold to NPD Group
Market research firm NPD has acquired the US-based services of Nielsen Book, adding book data to its point-of-sale tracking across more than 20 industries.
Nielsen Book Releases New UK and US Metadata Reports
Charting the importance of proper and timely metadata, Nielsen Book’s twin studies from the US and UK markets may be motivational updates for publishers.
Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition
The London Book Fair’s Quantum Conference and Nielsen’s BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech.
At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers
At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on ‘The Link Between Metadata and Sales’ for the USA.
Survey: Translated Fiction Outsells English Fiction in the UK
‘Currently 25 percent of our top 20 fiction titles are translated,’ we learn from Waterstones. It appears that UK readers are surprisingly into international books.
Is It Time for India’s Book Market to Gain ‘Industry’ Status?
A report from Nielsen about India’s book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects.
Nielsen and Germany’s GfK to Partner on Book Industry Data
Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing.
Metadata Perspectives: More Sales, Just Don’t Mention the “M” Word
At the first-ever Metadata Perspectives conference, experts from around the world discuss the advantages of good metadata.