The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
Open Road Media Cites Growth in 2018, Adds New Consumer Outreach
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
Open Road Launches New Book Club With Fab Over Fifty
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
Have You Seen Our Children’s Books Edition? Pitch Us Stories
Are you a children’s book publisher, agent, illustrator, reader? Tell us what you’re up to.
Introducing Spanish World Book News
Publishing Perspectives and La Fundación El Libro in Argentina are launching a newsletter focused on publishing news in Spanish-speaking countries.
What’s the Buzz: Working with Netbook Makers; LeWeb Starts Tomorrow; Mediabistro Launches E-book Newsletter
By Hannah Johnson On Teleread, David Rothman poses an interesting question: Should publishers form relationships with netbook makers like Hewlett-Packard? Rothman believes that more consumers will be trying out e-books in the coming year on netbooks, not dedicated e-readers. Year-to-date sales of netbooks have grown by 264%, and if prices continue to drop, publishers might want to consider ways they …