The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
Are you a children’s book publisher, agent, illustrator, reader? Tell us what you’re up to.
Publishing Perspectives and La Fundación El Libro in Argentina are launching a newsletter focused on publishing news in Spanish-speaking countries.
By Hannah Johnson On Teleread, David Rothman poses an interesting question: Should publishers form relationships with netbook makers like Hewlett-Packard? Rothman believes that more consumers will be trying out e-books in the coming year on netbooks, not dedicated e-readers. Year-to-date sales of netbooks have grown by 264%, and if prices continue to drop, publishers might want to consider ways they …