New Adult literature is an emerging literary genre that, in many cases, is a sexed-up version of young adult fiction. But some booksellers remain unsure how to market it.
Lisa Buchan of SmackFiction explains the process of building and piloting a new app for Young Adult and New Adult book discovery in New Zealand and Australia.
Simon & Schuster has launched a new social media community, The Hot Bed, to promote the New Adult genre complete with a chili chart to gauge hotness.
Largely thanks to the Fifty Shades phenomenon, YA publishers are serving up more sex and are trying to strike a balance between what’s appropriate and what teens want.