New Adult literature is an emerging literary genre that, in many cases, is a sexed-up version of young adult fiction. But some booksellers remain unsure how to market it.
SmackFiction: Building an App for Mobile YA Book Discovery
Lisa Buchan of SmackFiction explains the process of building and piloting a new app for Young Adult and New Adult book discovery in New Zealand and Australia.
Simon & Schuster Fires Up “Hot Bed” Tumblr for New Adult Fiction
Simon & Schuster has launched a new social media community, The Hot Bed, to promote the New Adult genre complete with a chili chart to gauge hotness.
Young Adult Fiction: Too Sexy or Just Steamy Enough?
Largely thanks to the Fifty Shades phenomenon, YA publishers are serving up more sex and are trying to strike a balance between what’s appropriate and what teens want.