Editorial by Thomas Minkus, VP, Frankfurt Book Fair NEW YORK: We in the publishing community tend to take book fairs for granted: dreading the preparation and extra work, facing questions about how much time and resources are necessary to attend, arranging for time away from the home and office. Only unforeseen events that disrupt our attendance, like 9/11 or the …
Book Maven’s Virtuous Circle Lunch at The Algonquin
By Bethanne Patrick I spent my honeymoon at The Algonquin Hotel. Its literary legacy appealed to me, and I think I secretly hoped that an editor from The New Yorker would see me in The Oak Room and hire me on the spot… Alas, that never happened — although the honeymoon was wonderful (we are still married!). But I’ve always wanted …
What’s the Buzz: Hold that Tweet or You Might Get Fired
By Hannah Johnson The best of the blogosphere and social media… Does your company have a social media policy? Maybe you should check. While we often rely on social media to build our professional network and discuss issues with customers and colleagues, websites like Twitter and Facebook also offer a tempting forum for airing public complaints and outrage. Mashable.com reports …
The Database Dilemma: Managing the Publicity “List”
By Chris Artis A book publicist is only as good as his or her Rolodex. That was one of the first things I learned nearly two decades ago, when I was an assistant in a two-person publicity department in a small New York publishing house. My boss’s Rolodex was large and overstuffed with the business cards of editors, reporters, and …
Bonus Material: How Much Does a Publicity List Cost?
By Chris Artis As discussed today, publicity lists are among the most essential tools a publicist has to promote a new book. But how much do they cost? Peter Grand, Inc. charges a one-time fee for installing the Publicity Assistant 2000 program. The amount is based on a per user basis and can run from $6,500 per user to as little …
PubMatch Promises Year-Round Online International Book Fair
By Edward Nawotka NEW YORK: “We were at the Beijing Book Fair last year in a meeting with Chinese, US and UK publishers and the question that most often came up was who do we deal with, which department and which division do we deal with,” says Jon Malinowski, president of the Combined Book Exhibit, a company that displays US …
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