As other companies have done, Świat Książki has gained traction in part by taking over some locations of the distressed Matras chain in Poland’s bookstore marketplace.
Romancing the Readers in Poland: BookBook and the Bookstore Battles
The shakeout continues in Polish book retail, as the closure of bookstore chain Matras opens chances for competitors BookBook, Mole Mole, and Świat Książki to expand.
In Poland, Empik Banks on Smaller, Targeted ‘Mole Mole’ Bookstores
A major Polish retailer is betting on ‘small format bookstores’ and proliferating locations to make a success of its new Mole Mole bookshops.