Romancing the Bookseller

In English Language, Resources by Guest Contributor

The “Dos” and “Don’ts” of working with booksellers to promote your books. DISCUSS: Authors, What are Your “Best Practices” for Working with Booksellers? By M.J. Rose When I was growing up we lived on Madison Avenue and 80th street in New York City. Often, after dinner, my mother and I would take a walk down Fifth Avenue. Our destination? The …

Authors, What are Your “Best Practices” for Working with Booksellers?

In Discussion by Edward Nawotka

Getting noticed by booksellers is one element of successful book sales. What are your tricks and tips? By Edward Nawotka As BookExpo America kicks off today, we are reminded of its roots at the official trade show of the American Booksellers Association. This connection is still very visible at BookExpo in the many of panel discussions dedicated to bookselling, author …

What Does a Book Ad Cost? And Who’s Gonna Pay?

In Feature Articles by Guest Contributor

By Chris Artis In 1966, Jacqueline Susann’s tireless and often shameless promotional efforts for her classic best-seller Valley of the Dolls “created a new way of selling a novel” in the words of legendary Simon and Schuster Editor Michael Korda. Indeed, they helped propel it to the top position on bestseller lists around the world. Still, decades later, publishers generally maintain …