Several African publishers are looking to plug a gap in the much-in-demand market for chick lit among African readers.
Can the Mega-author Exist Without the Mega-bookstore?
By Edward Nawotka In our lead article today, Liz Bury writes about the launch of Mills & Boon India, prompted in part by the widespread use of English, globalized communications and the growth of India’s middle-class, which likes to shop in the new chain bookstores and supermarket-style outlets in India’s metro centers and their newly-built shopping malls. The shift has …
Why Mumbai’s Hot for Mills & Boon
By Liz Bury MUMBAI: Of the numerous UK publishing houses to set up new operations in India during the past few years, Mills and Boon has perhaps the best brand recognition among its target audience. The publisher’s special formula of boy-meets-girl romance found a loyal readership in India during the 1980s and 1990s, when English language editions were first exported …