At the third CONTEC Mexico conference, booksellers from Germany and Spain discussed the art of attracting customers in an age of online shopping.
Innovation and the digital dynamic in sales and distribution get special attention this year in the annual Contec México conference in February.
It can be easier to get Portugal’s books into Latin American via Spanish translations than to sell them in the original Portuguese-language editions in Brazil.
Agents discuss the top titles and trends at the Guadalajara Book Fair, an event they say offers a chance to discover Latin American authors and promote their work to publishers outside the region.
Spain’s publishers say they sold €58 million in books to the Mexican market alone in 2017, making Latin America ‘the first destination outside our borders.’
In its general assembly seated at Frankfurt, the 65-nation, 76-organization International Publishers Association has affirmed Mexico’s Hugo Setzer and the UAE’s Bodour Al Qasimi to the new leadership cycle beginning January 1.
Hugo Setzer’s Manual Moderno publishes some 40 new titles per year and has an active catalogue of around 400 books in Mexico, a market in which, he says, censorship “is coming very close.”
New winners in annual awards programs are Ida Vitale and Graciela Montes, as named by Mexico’s leading international book fair organizers at Guadalajara.
Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content.
At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales.