Consider the Customer and Other Lessons from the DLD Conference

In Europe by Hannah Johnson

By Hannah Johnson Consumer-oriented innovation, online content strategy and digital brand management were at the center of many discussions and panels during the Digital Life Design Conference (DLD), which ended on Tuesday in Munich, Germany. DLD was started six years ago by Hubert Burda Media, one of Germany’s largest magazine publishers, as an invitation-only “platform for progression” and a meeting …

Kirkus Reviews: The End

In Guest Contributors by Guest Contributor

Editorial by Jerome Kramer So that’s it for Kirkus Reviews, huh? Is this really necessary? Or a good idea? Seventy-six years after Virginia Kirkus launched her ground-breaking advance-review publication with the mission of letting booksellers and libraries know which upcoming titles should be added to their collections, its conglomerate owner, Nielsen Business Media, is ceasing operations of the brand. Kirkus …

Are Prepub Reviews Irrelevant?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story about the demise of Kirkus Reviews, former Kirkus managing director Jerome Kramer asks “whether the industry still needs advance reviews the way it used to?” Kirkus was known among the major journals that published pre-pub reviews—Publishers Weekly, Library Journal, and Booklist—as the “mean” one. Kirkus didn’t sugarcoat its reviews, which may, in the …

After Six Years, Germany’s KiWi Cashes In on Infinite Jest

In Europe by Amanda DeMarco

By Amanda DeMarco COLOGNE: It was “not self-evident” that David Foster Wallace’s Infinite Jest would enter the German literary world, says Helge Malchow, publisher at Cologne-based Kiepenheuer & Witsch (KiWi). Buchmarkt named Malchow Publisher of the Year in 2005, the same year a Welt Online article called him “the Bismarck of German publishing, its lord and savior.” About 50% of …

Facing Off with Facebook

In Guest Contributors by Guest Contributor

Editorial by Debra Ollivier If you’re a published author or soon-to-be-published author, chances are you’ll get something like the 63-page document I got from my publisher before my recent book was launched. It’s called “Internet Advice for Authors: Getting Started, Getting Online, and Getting Noticed,” and starts with the almost quaint question: “What is Online Marketing?” Every author is expected …

German Buch News: Libri, KNV End Distribution Agreement; Salt is Cookbook of the Year

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary German book wholesalers Libri and KNV are ending their year-long experiment in combined distribution on December 31st. According to Buchreport, the fact that the two wholesalers had very different systems and procedures prevented them from realizing the cost savings they’d anticipated. In addition, certain regions lacked infrastructure for distribution leading to further problems. LitVideo and Lübbe are working …

What Does a Book Ad Cost? And Who’s Gonna Pay?

In Guest Contributors by Guest Contributor

By Chris Artis In 1966, Jacqueline Susann’s tireless and often shameless promotional efforts for her classic best-seller Valley of the Dolls “created a new way of selling a novel” in the words of legendary Simon and Schuster Editor Michael Korda. Indeed, they helped propel it to the top position on bestseller lists around the world. Still, decades later, publishers generally maintain …

Focus-Grouped Thoughts on the Branded Page

In Guest Contributors by Guest Contributor

By James P. Othmer MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.  To wit, they were asked: …