German Buch News: Libri, KNV End Distribution Agreement; Salt is Cookbook of the Year

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary German book wholesalers Libri and KNV are ending their year-long experiment in combined distribution on December 31st. According to Buchreport, the fact that the two wholesalers had very different systems and procedures prevented them from realizing the cost savings they’d anticipated. In addition, certain regions lacked infrastructure for distribution leading to further problems. LitVideo and Lübbe are working …

What Does a Book Ad Cost? And Who’s Gonna Pay?

In Guest Contributors by Guest Contributor

By Chris Artis In 1966, Jacqueline Susann’s tireless and often shameless promotional efforts for her classic best-seller Valley of the Dolls “created a new way of selling a novel” in the words of legendary Simon and Schuster Editor Michael Korda. Indeed, they helped propel it to the top position on bestseller lists around the world. Still, decades later, publishers generally maintain …

Focus-Grouped Thoughts on the Branded Page

In Guest Contributors by Guest Contributor

By James P. Othmer MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.  To wit, they were asked: …

Re-thinking the Publisher/Author Partnership

In Guest Contributors by Guest Contributor

By Robert Miller NEW YORK: I’ve just read M.J. Rose’s editorial from last Friday, “Publishers Must Change the Way Authors Get Paid,” and I couldn’t agree more that it’s time to re-think the publisher/author relationship.  M.J. deserves credit for moving this conversation forward; indeed, for years M.J. has shown by her own example how authors can and should be full …

Turkish Publisher Selçuk Altun’s Second Act

In Feature Articles by Edward Nawotka

By Edward Nawotka ISTANBUL: Selçuk Altun understands what it takes to market a novel. As the former executive chairman of YKY (Yapi Kredi Publications), one of Turkey’s largest and most prestigious publishers, he knew that if he wanted to bring his books to an audience outside Turkey, he’d have to do it on his own. So in 2007 he paid …

Come for the books, stay for the…

In Discussion by Erin L. Cox

By Erin L. Cox Last week, the Penguin Group (USA) launched its online network, called “From the Publisher’s Office,” featuring episodic online series, audio series, and excerpts from popular books. While it is billed as a way to get readers to better connect with their favorite authors, it’s also a way to create an online world in which readers will …