SURVEY: Are Book Trailers an Efficient Use of Marketing Dollars?

In Discussion by Edward Nawotka

By Edward Nawotka Once was a time when book trailers were a novelty. Today, everyone has got one. Some are like mini-commercials, others are teasers, still others merely showcase the creativity of the author. Of course, these are the best case scenarios. Many book trailers, as discussed in today’s feature, are mere Ken Burns style panning still images with conventional …

Videos Going Viral, Translate Google Docs, Wylie Interviewed by FT

In Tech Digest by Hannah Johnson

By Hannah Johnson It’s Friday! Sit back in your office chair and relax with PP’s latest Tech Digest, a roundup of interesting links on technology, mobile, digital developments, social media, and more. Making Your Viral Videos Actually Go Viral The eMarketer blog posted an interesting case study earlier this month about Colgate’s new marketing campaign for a miniature disposable toothbrush: …