Streaming an interview with an astronaut to 60 million students in 80,000 schools in China was one of this year’s feats at the 26th Beijing Book Fair.
Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair.
Reporting US$2.62 billion in 2018 revenue, China’s sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger.
Featuring a parallel children’s division for a second year, the Beijing International Book Fair again expects some 2,500 exhibitors and 300,000 visitors.
The Beijing International Book Fair organizers cite robust rights sales at this year’s fair, claiming that sales of Chinese translation rights sold abroad have increased.
Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she’s seeing ‘real energy in the sector.
The Beijing International Book Fair’s newly dedicated children’s book program is announcing a partnership with exposition giant UBM to expand the fair’s licensing opportunities.
The Beijing Book Fair is growing thanks to to expanding international interest in the Chinese book market and demand for a place to conduct rights business in Asia.