Organizers of the 27th Beijing International Book Fair announce 1,400 exhibitors registered for their ‘Smart Rights Link’ online platform.
With a reading festival already under way for a month, the Beijing trade show opens ‘phase one’ of its online evocation.
The 27th edition of the Beijing International Book Fair is moving to a digital format that organizers say will stay up and running until next year’s fair.
Streaming an interview with an astronaut to 60 million students in 80,000 schools in China was one of this year’s feats at the 26th Beijing Book Fair.
Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair.
Reporting US$2.62 billion in 2018 revenue, China’s sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger.
Featuring a parallel children’s division for a second year, the Beijing International Book Fair again expects some 2,500 exhibitors and 300,000 visitors.
The Beijing International Book Fair organizers cite robust rights sales at this year’s fair, claiming that sales of Chinese translation rights sold abroad have increased.
Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she’s seeing ‘real energy in the sector.
The Beijing International Book Fair’s newly dedicated children’s book program is announcing a partnership with exposition giant UBM to expand the fair’s licensing opportunities.
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