The entertainment and character sector, in which book publishing operates, held the largest position in global licensing, according to a new survey from Licensing International.
Intellectual property licensing has plenty of room to grow in Southeast Asia, conference attendees heard in Singapore, but protecting the integrity of a narrative is critical for success.
StoryDrive Asia opens today (November 19) with a dual focus on copyright and technology issues, with a roster of international speakers.
Intended to produce multifaceted programs on books, films, television, and game, with special focus on the licensing opportunities they offer, the LIMA-Frankfurt agreement is underway.
Intended to further innovative product licensing and merchandising projects, the partnership between Frankfurt Book Fair and LIMA has an official opening in April.