Building an Author Platform from Scratch

In Guest Contributors & Editorial by Guest Contributor

• Publishers want to work with authors who have an existing audience. • Following-up on last Friday’s article about personal marketing, model, author and self-publisher Isobella Jade, shares how she’s built her own impressive platform. By Isobella Jade Whenever a girl comments on my Facebook page saying she just bought my books, I know it is because she Googled words that …

Berlinica is Born: How a German Journalist Became a US Publisher

In Guest Contributors & Editorial by Guest Contributor

• Dr. Eva Schweitzer, once a New York correspondent for German newspapers, decided to start her own publishing company focused on books from and about Berlin. • Using technology, a DIY attitude, and her ever-expanding network of contacts, Schweitzer will launch her company on November 11, 2010. By Dr. Eva C. Schweitzer NEW YORK: And this is how I became …

Bonus Material: Epiphany Led Publisher to Digital Outsourcing

In Discussion by Edward Nawotka

By Edward Nawotka Mark Hanusz, publisher of Indonesia’s Equinox Press had an epiphany a couple of years ago: “I was standing in my warehouse, looking at all these books collecting dust, getting mildewed and getting old. I realized that that was where all my money was tied up. Then it hit me, I don’t need to do this anymore.” As …