Agents discuss the top titles and trends at the Guadalajara Book Fair, an event they say offers a chance to discover Latin American authors and promote their work to publishers outside the region.
In its 14th year at Cartagena, the Hay Festival brings its mix of literary work and current events to Colombia in January and February.
Spain’s publishers say they sold €58 million in books to the Mexican market alone in 2017, making Latin America ‘the first destination outside our borders.’
‘We knew publishers from different countries could benefit from having their own online sales channels,’ says Pablo Laurino, the founder of Publica.la based in Argentina, with offices in Spain and the USA.
New winners in annual awards programs are Ida Vitale and Graciela Montes, as named by Mexico’s leading international book fair organizers at Guadalajara.
Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content.
At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales.
Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
Encouraged to ‘exchange opinions, push yourself to create a network,’ Mexico’s booksellers at the CONTEC conference were challenged to adopt digital sales systems’ support for retail.
As Sweden’s Storytel prepares to enter the Mexican market, a set of challenges awaits, from building the habit of audiobook listening to bringing aboard regional publishers.