Spain’s publishers say they sold €58 million in books to the Mexican market alone in 2017, making Latin America ‘the first destination outside our borders.’
‘We knew publishers from different countries could benefit from having their own online sales channels,’ says Pablo Laurino, the founder of Publica.la based in Argentina, with offices in Spain and the USA.
New winners in annual awards programs are Ida Vitale and Graciela Montes, as named by Mexico’s leading international book fair organizers at Guadalajara.
Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content.
At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales.
Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
Encouraged to ‘exchange opinions, push yourself to create a network,’ Mexico’s booksellers at the CONTEC conference were challenged to adopt digital sales systems’ support for retail.
As Sweden’s Storytel prepares to enter the Mexican market, a set of challenges awaits, from building the habit of audiobook listening to bringing aboard regional publishers.
Reflecting a number of trends in international publishing, the upcoming CONTEC Mexico conference looks at how trends such as audiobooks and open access are playing out in Latin America and across the globe.
In Colombia, the seven independent publishers of 49 Libros and their shared distribution company Huracán have had a new day in the sun at the Bogotá International Book Fair’s new small-press pavilion.