Can Publishers Cash In on Video Gamers?

In Discussion by Edward Nawotka

The game L.A. Noire has sold 1.5 million copies worldwide. If Mulholland Books gets even a fraction of that audience to buy its companion book of fiction, it will surely cash in. By Edward Nawotka The video game industry is a behemoth. In financial terms, it represents some $10.9 billion in revenue in the US, according to the latest statistics …