The state of Brandenburg’s ‘Reading Is Life’ campaign is providing some €3 million in book and workbook vouchers to schools.
Germany’s popular and still-new KulturPass for 18-year-olds sees its per-person allocations dropped ‘from €200 to €100 for this year.’
Books lead expenditures made by young Germans on the new KulturPass, which has generated more than €3.2 million in revenue in two months.
The RISE Bookselling project with the EIBF assesses the value of Europe’s four ‘culture pass’ programs for young readers – and the industry.
The new German KulturPass opens its €200 offer for 18-year-olds, with bookstores reportedly signing right up to participate.
The Börsenverein and Libri.Campus will lead a May 11–12 program with new data showing that young consumers, 16 to 29 years old, are buying more books.