With journaling books alone rising from fewer than 50,000 units in 2015 to 700,000 in 2019, creativity, motivation, and inspiration are booming.
The political debate is paying off for publishers of political books, NPD’s data indicates, with major titles leading a nonfiction boost that shows up not just in print but also in ebook sales.
New insights into the US market, previously not visible to researchers, are coming to light now as NPD’s new BookScan License Reporting Service comes up to speed, tracking more than 4,000 licenses and more than 10,000 ISBNs weekly.
Market research firm NPD has acquired the US-based services of Nielsen Book, adding book data to its point-of-sale tracking across more than 20 industries.
From ‘the push and pull’ of screen time to millennial parents, Nielsen’s children’s books summit promises to interweave data and discussion.
‘There is no area in publishing today more transformed by digital than romance.’ Nielsen offers a new event for both authors and publishers in July.