The opportunity to consider strong sales performance vs. actual reading habits is offered by recent Gallup findings in the States.
Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category.
Year-to-date book sales in the US are looking likely to converge with that of 2020 at 8 percent growth, reports Kristen McLean at NPD Books.
There may be clues in the metadata behind an apparent yearlong downturn in US thriller and suspense sales, even as women authors rise in the category.
The US market is ‘currently 57.2 million units head of 2020, and 83.0 million units ahead of 2019,’ says NPD Books’ Kristen McLean.
Juvenile nonfiction in the American market ran 23-percent higher in 2020 than in 2019, says NPD’s Kristen McLean in a look at the sector.
The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead.
Recommendations on TikTok and other media push Alex Michaelides’ bestselling debut onto the charts in China in May.
In the first five months of 2021, books on race and social justice sold 700,000 more units than in the same part of 2020.
Strong book sales continue in Q1 of 2021, with print sales up 29 percent in the US. And in 2020, ebook sales increased by 17 percent.