In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD’s BookScan data.
At NPD Bookscan, Kristen McLean sees the US book market ‘bucking uncertainty’ with strong August sales and year-end predictions.
The US market, heading to summer’s end, is stable in print sales, at 457 million units year-to-date, in NPD BookScan’s report.
With sales of US$14.9 million based on MSRP, NPD sees ‘Dungeons & Dragons’ buoyed by Netflix’s ‘Stranger Things.’
In a ‘steady’ market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses.
Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23.
The American book market, in NPD’s report, ‘maintained its strength in June, adding 1.8 million print units over the previous five weeks.’
NPD’s Kristen McLean says the book sales data appears to reveal ‘a generational shift’ in attitudes toward LGBTQ literature.
Productions are underway, expanding the Dr. Seuss Enterprises partnership with Netflix for new animated projects for a preschool audience.
Holiday print sales in children’s books helped the US market gain 3 percent in the week ending April 16.