#LBF11: Deals for The Tools and Secret Nazi Conversations

In What's the Buzz by Roger Tagholm

By Roger Tagholm Vermillion Acquires The Tools “Event publishing” is one of the phrases of the fair, it seems.  It’s how Ebury Publishing MD Fiona McIntyre is already referring to next spring’s publication of The Tools, the self-help title that has had London publishers talking (and calling their own therapists if they missed the deal). The book is by US therapist …

Are Writers Powerless to Make a Living in the Digital Age?

In Guest Contributors by Mike Springer

• Jaron Lanier is the author of You Are Not a Gadget and “father of virtual reality” considers whether writers and “content” creators can make a living in the Digital Age. • Lanier argues against mashups and content fragmentation, saying, “economic incentives will be in favor of supporting individuals instead of . . . a collective vision.” Interview by Mike …

Free Book Giveaway: One More Story by Ingo Schulze

In What's the Buzz by Helen Gregg

By Helen Gregg This month, the German Book Office NY is giving away 10 copies of our Book of the Month, One More Story by Ingo Schulze, a collection of short stories. New Year’s Eve 1999, Berlin. At a party to kick off the twenty-first century, Frank Reichert meets Julia, his lost love. Since their separation in the fall of …

What Makes for Effective Publisher Branding?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Erin Cox urges publishers to pour effort and resources into branding themselves, essentially making their colophons and imprints into part of the sales pitch they make to customers with each and every book. As discussed in the article, there are a variety of reasons to do this, not the least of which is …

Do Readers Care about Publishers’ Branding?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story we look at the digital marketing strategies of two Spanish publishers, Maeva and Random House Mondadori. In the article, Carmen Ospina, digital manager for RHM, discussed the launch of the publisher’s consumer portal, entitled, Me Gusta Leer [“I Like to Read”]. “We decided that [the publisher] brand really is not important for us,” she …

Writing As Detective Work of the Soul

In Guest Contributors by Edward Nawotka

Editorial by Arthur Japin UTRECHT: In the mid-1980s, two actors went to Rome, hoping to land a part — any part — in a movie by the creator of La Dolce Vita, Federico Fellini. I was one of those actors. The other was my lifelong friend Rosita. Fellini fell in love with her, and in doing so changed the course …