Oxford University Press’ Ingrid Goldstein explains why a simple five-step content strategy can ensure the longevity of the entire content of a publishing house.
The Goose That Laid the Golden Egg: A Brief Lesson in German Publishing Psychology
At the Publishers’ Forum in Berlin earlier this month, it became clear that German publishers have no desire or need to rush into digital publishing. By Amanda DeMarco “It’s inevitable.” At the Publishers’ Forum hosted by digital services provider Klopotek in Berlin earlier this month, several versions of the phrase “Shape your own future!” cropped up in presentations. At first I thought …
Will E-books Get Germans to Read Even More?
E-books have expanded the number of book readers in the US, but in Germany — where they already read a great deal of books — e-books might not make such a difference. By Edward Nawotka Germany’s strong print culture and dedication to reading paper books allow publishers to sustain and maintain many of their traditional practices, even as the digital …
SURVEY: Does Your Publishing Company Still Rely on Paper-based Internal Systems?
Paper is pervasive in publishing and implementing an all-digital operating system is costly. Tell us where you stand in the transition from paper to digital-based systems. By Edward Nawotka The paperless office is still something of a dream. Companies such as Firebrand, Oracle, Klopotek, Publishing Technology, Vista International and SAP have made massive advances in their digital author/rights management and …