How Can Games Be Used to Promote Literary Brands?

In Discussion by Edward Nawotka

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …

Do Book Reviews Need a Numerical Rating System?

In Discussion by Edward Nawotka

Most book reviews rely on a star system to rate books, but wouldn’t a more precise numerical system be better? By Edward Nawotka In today’s lead editorial Chad Post wonders whether book reviews that offer a clear numerical rating system would be more engaging to readers than reviews that don’t offer a clear “numerical baseline” against which readers can react. …

Publishing Perspectives’ BEA Show Daily

In Europe by Hannah Johnson

Publishing Perspectives has produced a printed show daily in cooperation with Kirkus Reviews for BookExpo America 2010. Full of news from yesterday’s conference sessions, book reviews, interviews, and feature stories, the show daily will be distributed today from booths around the show floor at BEA. If you are attending BEA, be sure to pick up a copy. Or you can …