This series on digital publishing is sponsored by Digital Book World, January 23-25, 2012. Enter discount code PUBPER12 at checkout to save $200 off the registration rate. By Javier Celaya As a writer in the 21st century, I am rather curious as to the different opportunities transmedia storytelling has to offer in the process of creating a work. Which multimedia …
Why Spanish Publishing is the Next Digital Battleground
International digital players are targeting the 500-million strong Spanish-language market. Scary stuff for Spanish-language publishers, who need to prepare.
Reading in the Cloud: “Spotify for Books” from The Publisher’s Standpoint
Based on the Spotify model, streaming e-book subscription platforms are tricky to monetize properly for publishers — though they appear to be inevitable. By Javier Celaya MADRID: Yesterday I offered two different points-of-view on whether the streaming, cloud-based Spotify model was suitable to the book world — the first, from the reader’s angle, and the second one from the author’s …
Is an “À la carte” E-Book Subscription Model Viable for Trade Publishers?
A subscription model that offers readers access to books a chapter at a time has potential to generate equivalent revenue and convert browsers into buyers. By Edward Nawotka As noted in today’s feature story by Javier Celaya, the all-you-can-eat “Spotify model for e-books” is tricky to monetize properly. But would it be superior if e-books were offered on an à la …
Is it Time for Publishers to Offer Advertising in Books?
By Edward Nawotka Today’s feature story considers the implications of implementing the “Spotify for books” model from the reader’s and author’s point-of-view. One of the key questions concerns the tolerance for advertising in books. While the publisher’s perspective on this question will be addressed in tomorrow’s issue, it will be interesting to hear your perspective today? What do you think …
Is “Spotify for Books” Possible?
The concept of cloud reading, also known as “Spotify for books,” sounds appealing, but has different implications depending on your position in the market. By Javier Celaya MADRID: During most of the meetings I held with national and international publishers at the last London Book Fair earlier this month, I was asked by many what my thoughts were on the …
Spanish Content: The Next Frontier in the Digital Race
• Spanish is the third most-spoken language on the planet, after English and Chinese, and the international digital battleground for Spanish-language e-book publishing is just heating up. • Several projects — most notably, Libranda — have launched in the past year and are making progress in finally supplying this large, hungry market with digital content. By Javier Celaya To date, …