By Deborah Emin If you had told me two years ago that people outside of New York City would be interested in hearing stories about how the publishing industry is changing and developing, I would have laughed at you. As I drive across the country from my office at Sullivan Street Press in New York and stop at places like …
Should Publishers Consider a Return to Door-to-door Sales?
By Edward Nawotka Publishers seem to know precious little about their customers. But as discussed in our lead story today, there is one way to get to know them: meet them face to face. It’s labor intensive, has low returns, but done in a limited fashion might offer dividends in the long run. And, it’s not as outrageous as an …