The annual study from Licensing International shows a sixth year of growth for world licensing, positioning brands for the 2020 coronavirus crisis.
The entertainment and character sector, in which book publishing operates, held the largest position in global licensing, according to a new survey from Licensing International.
Intellectual property licensing has plenty of room to grow in Southeast Asia, conference attendees heard in Singapore, but protecting the integrity of a narrative is critical for success.
Intended to produce multifaceted programs on books, films, television, and game, with special focus on the licensing opportunities they offer, the LIMA-Frankfurt agreement is underway.
Intended to further innovative product licensing and merchandising projects, the partnership between Frankfurt Book Fair and LIMA has an official opening in April.