The Publishers Forum in Berlin addressed the growing development of digital products like enhanced e-books, digital textbooks, e-book subscriptions.
Transmedia: A New World of Opportunity for Authors and Publishers
This series on digital publishing is sponsored by Digital Book World, January 23-25, 2012. Enter discount code PUBPER12 at checkout to save $200 off the registration rate. By Javier Celaya As a writer in the 21st century, I am rather curious as to the different opportunities transmedia storytelling has to offer in the process of creating a work. Which multimedia …
The Power of Innovation in Publishing
French publishing service provider Jouve is launching an Innovation Department which is expected to deliver more than 20% of the turnover of the company 3 years.
Seizing the Machinery of Publishing
Concord Free Press’s unconventional generosity based publishing gives away limited-edition books by A-list writers and has raised $250,000 for charity.
Is E-book Innovation at a Standstill?
Digital publishing promised innovation, but you can still count the number of breakthrough projects on one hand.
Should Authors Drive Enhanced E-book Innovation?
By Edward Nawotka In today’s lead story about RAND Corporation’s publishing program, RAND marketing director John Warren says, in reference to enhanced e-books: The author has the vision; the publisher has the marketing perspective. He goes on to say that the motivation for producing an enhanced e-book really starts with the author. Do you agree? Current publishing contracts may be …
Indie Swiss Pubs Promote Books on Juice Bottle Labels
By Siobhan O’Leary An association of independent Swiss publishers known as Swips is juicing up its marketing activities on behalf of its members. Literally. Founded three years ago, the organization is now teaming up with organic smoothie producer Traktor to launch an unconventional new campaign giving its 22 member publishers the opportunity to feature poems, book excerpts or very short …
Are Conferences Creating a De-facto E-book Elite?
By Edward Nawotka In our lead story today, I write about the proliferation of e-book and digital publishing conferences. There are at least five focused on digital publishing and e-books coming up in the next five months, in addition to three shows in the last three months. (Photo by James Duncan Davidson) The expense, not to mention the time one …
What Did You Learn at TOC?
By Edward Nawotka In today’s lead story Hannah Johnson reflected on her experience at this year’s Tools of Change and coming to the understanding that the real “tools of change” must come from within: from one’s own insights, business acumen and willingness to take risks and, indeed, change. The publishing industry is in a state of flux and many people …
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